Media's role as watchdog is very important in order to make sure the government as well as orgaznizations are not performing in corrput ways. There is only so much a citizen can do when discovering a coroporation that is behaving inhumane ways or a government that is acting unjustly. The media therefore steps in and gives citizens information on different issues and how the governemnt is performing. It is necessary for the media to run these stories, because we have to face the fact that most of us are not up to date with all current events, or we just don't bother to actively engage. The rainforest project is a perfect example of both the government and organization , The Environmental Project, being involved and the media the one that is keeping watch of these institutions by providing regular stories. Sometimes though, these stories are not that in depth, as Lipman explains. The media should try to pursue deeper into the stories, but often this is impossible with the deadlines that have to be met. This leads to a market driven media interested in getting out "catchy" stories that will sell the most. Lipman proposes setting up a government funded organization, to eliminate the competition aspect and market driven force, to create public opinion. But this then leads to government control. I think that overall after looking at the many articles published on the rainforest, the media has been actively keeping check on the the government and the Environmental Project.